Mia McNicholas
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Power House - Undertwok
Project type
Social Media Campaign
Date
Apr 2025
Location
Reading
Power House is a mockumentary-style short-form reality series, created as part of a social media campaign for Undertwok to engage Gen Z audiences around energy efficiency. The show takes the familiar tropes of reality TV—confessionals, cliffhangers, and heightened drama—and applies them to the everyday theme of saving energy, transforming something typically mundane into content that feels engaging and entertaining. By blending humour, fast-paced editing, and relatable scenarios, Power House builds an audience of energy-conscious young people while proving that sustainability messaging can thrive in a viral, story-driven format.





























